Introducing WEC partners: Zenos

Zenos is a marketing and education company based in Zenica, Bosnia and Herzegovina. Since 2019, it has supported individuals and organisations through impactful communication, inclusive training, and strategic outreach. In the Women Empowered in Construction project, Zenos leads dissemination activities, building the project’s digital presence and sharing its results with wider audiences.

A Dual Expertise: Marketing and Education

Zenos brings a unique combination of communication and educational skills to the project:

• In the field of marketing, Zenos has extensive experience in social media strategy, branding, campaign development, and content creation. The team regularly produces promotional materials, manages online platforms, and crafts communication plans created to reach specific target groups.
• In the field of education, Zenos has led numerous vocational training activities, both online and in-person, including programmes in entrepreneurship, economic empowerment, digital tools, intercultural communication, and diversity. Their training focuses particularly on women and youth, supporting access to practical skills aligned with the demands of the modern labour market.

Zenos also contributes to educational development by creating manuals, toolkits, and learning resources used by training institutions, non-governmental organisations, and community-based initiatives.

Zenos regularly initiates and delivers programmes that align with the mission of the Women Empowered in Construction project. A notable example is the Virtual Assistant Bootcamp, delivered in partnership with the Ministry of Outsourcing and the Zenica Development Agency in 2025. This free two-day training introduced participants to the world of remote work and provided them with hands-on skills in communication, content creation, personal branding, and client management.

Additionally, Zenos developed the Talent Management Academy, a learning programme made for human resource professionals, business leaders, and entrepreneurs. The Academy focuses on identifying, developing, and retaining talent, essential components in strengthening workforce capacity, particularly in male-dominated sectors like construction.

A Vision for Inclusive Growth

Zenos’ activities focus on the following fields:

1. Economic empowerment
2. Marketing
3. Education
4. Inclusion
5. Social responsibility
6. Cultural intelligence
7. Healthy nutrition
8. Entrepreneurship

Through its role in the Women Empowered in Construction project, Zenos is committed to promoting stories that challenge stereotypes and highlight the strength and contributions of women in the construction industry. It believes that visibility creates opportunity, and that education and communication are powerful tools for creating long-term, inclusive change.

By contributing expertise in outreach, digital strategy, and capacity building, Zenos proudly supports the project’s mission to develop a more diverse, skilled, and empowered construction workforce across Europe.